Care as a service


Jenny Winjoy Lin is an award-winning designer with an affinity for well designed books, savory snacks, and naps in the park. Specializing in UX & UI product design, she aims to build creative and thoughtful solutions for people, communities, and services that center care as a critical part of their mission. Originally from California, she is now living and working Seattle, Washington.

WHAT I DO

design

I build beautiful and accessible products through the craft of visual and UX design.

research

I utilize lean research methods to develop insights that connect to meaningful decisions and actions.

strategize

I lead with balance, and ensure business goals address user needs to create impact for everyone.

WORK EXPERIENCE

Select Works*


I express care through rigor.

Care is the foundation of good design. From organizational processes to consumer-facing services, I ensure my team is designing for the right problems at the right time. In the age of AI, my results will always be human-centered.

*Please note that all case studies have been dramatically simplified for contractual reasons. For more details, contact me!

CONSUMER PLATFORM

Modernizing a Media Marketplace

Redesigning three disconnected media platforms into one holistic brand experience.

CONSUMER & SAAS PLATFORM

Improving Online Education

Building clarity for caregivers during online educational training.

BEST PRACTICES

Supporting
AI & Team Collaboration

Investigating how AI influences team dynamics in multiplayer spaces.

OPPORTUNITY AREAS

Future-proofing Youth Health & Technology

Promoting youth well-being in the metaverse and web3.

PUBLIC SERVICE

Fostering Trauma-Informed Services

Addressing gaps within suicide prevention services.

SAAS PLATFORM

Thinking through Thoughtful AI

Strategically integrating AI into counseling sessions to support timely and relevant responses.

HEALTHCARE

Designing Accessible Healthcare

Making an insurance platform WCAG accessible.

MOBILE APP

Enhancing Mental Health Access

Mirroring in-person counseling to scale therapeutic services.

SAAS PLATFORM

Streamlining Warehouse Workflows

Creating a modern platform for multitasking warehouse workers.


Awards & Recognition


2026

AI Research featured in Publication

Design Management Institutes – DMI Review

Volume 37, No. 1, Navigating the AI Collaboration Paradox: More Ideas, Less Clarity, and How to Fix It


2023

Innovation by Design, Impact Award Winner

Design, Apps & Platform, Runner-Up

Kaleidoscope is a digital tool for designers to consider the larger impact of their work.


2022

Profile featured in Denizen Designer Project

Equity & Health Innovations, Design Research Lab

The Denizen Designer Project is an ethnographic exploration of best practices and use cases of participatory design as a methodological framework.


2019

UI Design Patent

good design is care

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good design is care ✦